EUDE Business School, an international postgraduate training institution, recognised by the main international rankings and media, accounts for 25 years’ academic training experience with over 100 000 students, professionals with work experience, entrepreneurs and leaders with an overall world view of things and willing to change the world.
The academic areas EUDE covers are: MBA, Marketing, Digital Marketing, International Trade, Logistics, Human Resources, Coaching, Finance, Environmental studies and its various training modalities; onsite Master’s Degree in Madrid, online Master’s or the combination of both; all the above allows us to offer alternatives fitting the students’ needs and above all, the market’s.
Online // Online + 15 days in Madrid
1 500 h = 60 ECTS credits.
Every 15 days (online).
Online content . Virtual Campus
7 (English, French, Italian, German, Chinese, Spanish and Dutch).
EUDE Business School. Virtual Campus
- 1. BUSINESS MANAGEMENT AND ORGANISATION
- 2. BUSINESS STRATEGY
- 3. STRATEGIC HUMAN CAPITAL MANAGEMENT
- 4. MARKETING AND SALES MANAGEMENT AND DIGITAL MARKETING
- 5. FINANCIAL MANAGEMENT
- 6. FOREIGN TRADE
- 7. OPERATIONS, LOGISTICS & QUALITY MANAGEMENT
- 8. ENTREPRENEURSHIP, TECHNOLOGICAL INNOVATION AND INNOVATION METHODS
- 9. MANAGERIAL EFFICIENCY
- 10. LEGAL ISSUES
- MASTER´S DISSERTATION*
The aim of this introductory area to the MBA is to know the features of the trade company-different from other types of organisations-addressing crucial aspects in the setting and in the proper running and governance of companies, such as the proper preparation of the Mission, Vision and Values of a company; the philosophy, the influence of business culture and the management of organisational changes.
Another aim to address is the importance of leadership in any organisation, given that markets today, more than ever and above all, require well-managed and well-led companies.
On finishing this area of knowledge, the student will have been able to achieve a realistic vision of companies in the current environment; know and create the organisational structure a business’ needs, know different styles in management and leadership, their influence on the company’s economic results as well as the role of the company’s general management.
- The company in the current environment.
- Organisational culture and its impact on the company.
- Management styles and models.
- Organisational structures.
- Change management in companies.
- Company Policy. The role of the Director General. Key aspects in business management.
The aim of the strategy modules is to carry out practical work on the criteria and tools necessary to analyse, diagnose, define, implement and control the most suitable strategy for the company, analysing the various strategic alternatives and competitive advantages based on the market circumstances.
On finishing these modules, the student shall be capable of:
- Identifying criteria and developing the necessary methodology to create and implement the strategy that the company needs.
- Developing the most suitable strategy, depending on the behaviour and the situation of the sector.
- Identifying the competitive advantages that will make a difference between the company and its competitors.
- Knowing how to implement the chosen strategy.
- Knowing how the running and the use of the Scorecard works as a control tool of the business strategy.
- The role of the strategy in business development.
- The company’s strategic objectives.
- The strategic process.
- The company’s competitive advantages.
- Strategic analysis in the dynamics of entrepreneurial management.
- Strategy of implementation.
- The Scorecard.
The essential purpose of this area of knowledge is that the student should know the role played by people within organisations. Thanks to this premise, the development and components making up the discipline – known today either as “Human Resources”, “Human Capital” or “People Management” – are revised.
A description of the main processes associated with this discipline shall follow and will end with the integrative process that the Director of Human Resources shall have with the rest of the functional areas in the company. At the end of this area the student will:
- Know the elements building up the Directorate of Human Resources.
- Develop the personnel management strategies from a corporate strategic plan.
- Know how to identify the value each person carries out within a business and the role of their integration with the said business.
- Describe the main tasks related to the processes inner to the Directorate of Human Resources.
- Scenario and organisation of Human Capital in business groups.
- Strategic approach of the Human Capital Directorate.
This area will give an account of the importance of Marketing in the current competitive environments and the need to act with a market-oriented outlook, with a customer’s view that may be used as a compass in the company’s Marketing and strategic actions.
The Operational Marketing strategies needed to implement Marketing Plans will also be analysed; and the importance of Digital Marketing will be introduced, particularly, the need to plan the appropriate Social Media strategies as well as the basic SEO / SEM concepts.
In addition, there will be an in-depth approach to the commercial management and to the commercial teams’ leadership to achieve the objectives of any organization, as well as to setting out effective strategies for trading drive.
At the end of this area studies, the student will be trained to:
- Understand and implement an appropriate segmentation of markets.
- Analyse the environment from a commercial and marketing stance.
- Optimise the company’s image and positioning.
- Analyse corporate reputation.
- Develop Marketing Plans.
- Put forward suitable digital communication strategies.
- Value the importance of management and leadership in commercial teams.
- Apply the strategies enabling to choose, promote and forcibly encourage sales.
- Strategic Marketing
- Image, Brand and Reputation
- Operational Marketing. Product strategies, Price, Communication and Distribution
- Marketing Plan. Activities Execution and Control.
- Digital Marketing Strategies: Community Management & SEO/SEM.
- Commercial Management Systems
- Commercial Action Plan.
- Customer Efficient Management.
- Sales Plan and its Integration in the Marketing Plan.
Finance makes up an essential part of any MBA, as it is key for any company to count on a managing board that knows how to create alternatives and make decisions in terms of the economy and finance, and foresee the implications for the company as a whole.
Regardless of training and of previous professional experience, at the end of this area the student will be able to:
- Understand the role of finance on making entrepreneurial decisions.
- Understand the role of accounting as a tool for making decisions.
- Understand and analyse a balance sheet and an income statement in an effectively manner.
- Analyse which the main sources of financial information are.
- Financially manage an independent business project.
- Screen the investments when resorting to a limited budget or when projects cannot develop in a simultaneous manner.
- Value investment and business projects.
- Understand the role of finance as a tool to achieve the objectives of the company’s Strategic Plan and guarantee its survival.
- Accounting management. Analysis of the social heritage. Annual accounts. International and domestic accounting regulations.
- Operational and Structural Finance.
- Financial analysis of the company. Financial diagnostic indicators. Financial ratios.
- Investment evaluation and screening, and company valuation.
- Corporate Finance, debt and equity valuation.
- Project valuation. Investment project valuation.
- Company financing instruments.
The maturity of national markets has forced companies to seek new horizons, clients and markets, that is, go abroad, making internationalisation a necessity not only for large companies but also for SMEs. This exit abroad requires very specific knowledge so as not to make a wrong step since errors in this field can be very costly for the company.
At the end of the Foreign Trade modules the student will have had the opportunity to know, in a practical and close way, how the international business of the company is managed and its implications; its operation, means of collection, financing needs and the projects of the company, the existing basic risks and the particularities and typologies of most common contracts.
- Foreign Trade and its implication in the company’s Strategic Plan.
- International Business Operational Management.
- Export Management. International Contracting Modalities.
- Dissimilarities in customs processes, within the EU and with third countries.
- Taxation of international operations.
- Payment methods, foreign exchange market and exchange rates.
- International Financing and Financial Markets.
- Modality of contracts on the international market.
- Macroeconomics and Applied Economics.
Introduce the students into the knowledge and tools of Global Logistics in a practical and dynamic way as an essential part of a company’s business model. These should include features related to the supply, purchasing, planning and production management; storage, transportation and distribution of the products offered to final consumers.
The purpose is that the student will eventually be able to have:
- An overview of the internal processes developed in a company.
- Organisational criteria at logistic level as a key part in the construction of the company’s internal processes.
- Understanding of the operation of the various distribution channels, as well as of the criteria and methods to choose the channels required by the company.
- Logistics and supply chain management.
- Logistics activities.
- Production and quality management systems.
- Lean management.
- Commercial distribution channels at the service of the company. Strategic alternatives in distribution.
- Channel selection methods.
- Current trends in distribution.
Innovation and technology are strategic factors for competitiveness in companies, present in every activity of the value chain in organisations. The above makes them basic pillars for establishing competitive advantages.
These strategic factors coupled with constant technological changes and the shortening of both products and service useful lives underline the importance attached to savvily manage innovation and technology management, enabling companies to consolidate or improve their position on the market. This area means to answer questions like: What is innovation and why do companies innovate? How is innovation achieved? What is the role of technology in the company and how is it managed? How are companies technologically supplied? Why is technology protected and what mechanisms are used to this purpose?
Therefore, the student will be able to:
- Know the life cycle of innovation and its returns (either direct or indirect).
- Know the various business innovation strategies, such as the leader’s, the follower’s and the imitator’s.
- Study how to innovate from different epicentres of the business model and learn practical application tools.
- Know the phases in which the creative process is divided into and be aware of the growing importance of space and time in organisations in terms of innovation.
- Study a conceptual scheme of relationship between business and technology.
- Know the different business innovation strategies.
- Know predictive methodologies for Project Management, such as the one based on the PMBOK guide of the PMI and PRINCE2; and know how to identify the kinds of organisations and the type of Projects they are suitable for.
- Know the main functions of technology management in a company and learn how to use a practical tool to evaluate technological alternatives from a strategic point of view.
- General innovation concepts.
- Business Canvas Model.
- The challenge of the creative process.
- Innovation technologies: Design Thinking, Lean Start-up, Blue Ocean Strategy.
- Project and agile methodologies (Scrum).
- Digital transformation.
- Innovation in Organisations and Cultural Change.
- Start-ups and the Entrepreneurial Ecosystem.
- Startups y el ecosistema emprendedor.
Today’s manager must face multiple unexpected situations in which, apart from knowledge, it is required to reach a series of managerial skills and competencies that will enable them to interact suitably with others.
Once the studies of the area are finished, the student will be able to:
- Identify and enhance behaviours related to successful professional performances.
- Enable the various members making up an organization to acquire the knowledge and the basic managerial skills and abilities.
- Know and master the techniques enhancing the management and decision-making capacity.
- Develop strategic bases enabling planning and anticipation of future steps in the field of the management of human teams and organisations.
- Have greater power to adapt to the demands of the current labour market.
- Business management and communication.
- Development of managerial skills.
- Business negotiation techniques.
- Techniques for effective decision-making.
- Leadership and influence processes.
The employer and the manager do not necessarily have to be law professionals; however, this does not mean that crucial legal aspects should be ignored from the point of view of management – especially when dealing with commercial and fiscal matters that need to be known to carry out the company management with security and confidence.
- Thus, the study of the legal area will enable the student to be ready to address issues as relevant as:
- Legal implications of the different types of trading companies.
- Legal implications and responsibilities of the business activity.
- Know the most advantageous alternatives for international contracting and business implementation in Spain.
- Capital companies.
- New corporate models in the international arena.
- Business creation process.
- Companies tax scope. Corporate tax.
The Master’s Dissertation (MD) seeks the practical application of the knowledge and tools achieved by the student during the programme, under an entrepreneurial initiative or a substantial improvement of an existing business activity through the development of a Business Plan. We mean the MD to be:
- A Business Plan, where the student witnesses the transformation of a business idea into a real, feasible business project.
- An opportunity to emphasise of the learning derived from the MBA programme.
- To this end, the student counts on the customised advice from the entire EUDE Business School’s Academic Senate.
Provide the students with the skills and capabilities needed to lead, manage and undertake a business.
A transition from the technical sphere to entrepreneurial management.
EUDE’s MBA is equivalent to 8 years’ professional experience.
A 360º BUSINESS OVERVIEW
Providing knowledge of all the areas in the company and business development.
The Master’s Degree in Business Administration – MBA is an intense journey into personal & professional development and transformation intended to prepare you to successfully address all the challenges you may encounter inside and outside a company. Businesses globalisation and digitalisation demand managerial renewal, as well as new ways of learning new skills that will empower managers to lead today’s and forthcoming organisations.
EUDE’s MBA has been devised and designed to train multidisciplinary managers, enabling them to effectively deal with various areas in a fast and changing business environment. The master’s will provide them with a global vision of the world in line with the current company needs.
The MBA programme is aimed at knowledgeable professionals, who question conventional thinking and seek a personal and professional challenge. Aimed at people wishing to boost their managerial career by attaining the necessary tools and knowledge to succeed in today’s changing business environment.
Our globalised vision of the world and business involves that the training you receive should hold an international perspective, a crucial aspect within the business environment. You will be able to develop your full potential and acquire new skills, learn and interact with managers from international companies, enlarging your knowledge and enriching your networking from day one.
EUDE Business School has been acknowledged as one of the most outstanding business schools at international level by prestigious media, such as The Financial Times and the main international rankings. These endorse and position EUDE in the first places in postgraduate training.
EUDE Business School has been chosen by business-and-finance reference global media, which translates into an alliance for the future for the next world leaders.
EUDE’s online MBA is considered as one of the best in the world, according to prestigious economic newspaper The Financial Times.
EUDE’s MBA is acknowledged as one of the best Spanish-speaking masters’ degrees on the FSO Ranking at European level.
EUDE is acknowledged as one of the best business school in Spanish language by independent consulting firm Hamilton.
EUDE Business School has maintained its commitment to an online quality methodology since its inception. Therefore, and thanks to the innovative academic method of its virtual campus – recognized as one of the best and most important in Europe – the school remains ahead of the world’s online training. The platform favours the training of professionals at global level, without the usual space and time barriers of the onsite methodology. In this way, the student benefits from a fully flexible method
International Education Partners
EUDE Business School relies on European, U.S. and Latin-American universities as its main university endorsement and academic partners, which allows its students to have access both to official and their own university degrees.
EUDE Business School works with over 1 200 national and international companies with the aim of enhancing its students’ progress.